According to the SCORE Association(SCORE) in 2016, only 51 percent of small businesses have websites. A lot of consumers search for goods and services they want to purchase online, and this is why you need a website in 2020 as a small business owner. With the advent of social media and the internet, being a small business owner has never been this good. Some of you may ask Why build a website? well, here are some reasons why you need a website for your small business:
One common factor that most small business owners have in common is limited funds. A lot of businesses haven’t grown like they should because of the high cost of maintaining a shop and maintaining workers. However, shop expenses are now a thing of the past because you can get your website at a very affordable rate. Setting up your website and hiring people that will design it for you won’t take as many funds as a shop would. Shop expenses and bills are things you don’t have to experience anymore once you get a website. This is one of the benefits of a website for a small business.
Another reason why a business may continue to be small or stagnant is because of a small number of customers. One of the reasons to have a website is that they make your services available to a larger number of people. You can get the word of your small business out there faster when you have a website rather than when you have a shop. A lot of customers prefer to conduct business dealings online, and this will come to your advantage.
Thanks to social media and internet access, you can market your small business by yourself. Marketing costs are costs; not all small businesses can afford it. If you have an interactive following on your social media account, you can come up with creative ways to advertise your business. Social media can be used to your advantage to get customers, and a lot of small business owners have taken advantage of this. An active social media presence will do your small business website blog a lot of good.
One of the reasons why it is important to have a good website as a small business owner is that it lets you do other things on the side. With a website, you don’t have to be physically present to manage the shop, and you can do other jobs while having a website. Another thing is that you can even quit your job and live off your website full time. Working for yourself and from the comfort of your home is very freeing.
Businesses can now be conducted from anywhere with the help of a website. You can be at your second job and still make sales on your website. The portability of websites is one of the reasons why small businesses need a website as you can conduct business from anywhere.
The importance of having a website is just too great for small business owners to overlook it.